Pacific Union Launches Private View™ in Northern California

Pacific Union is pleased to share the news that we have launched Private View™ in Northern California, an exclusive Web portal that enables both buyers and sellers to privately view before they are widely marketed to the public. The first tool of its kind in the real estate industry, Private View allows buyers to view a home listing before it is sold on the MLS...

More Than One-Third of America’s Fastest-Growing Luxury Housing Markets Are in California

The Golden State claims seven of the 20 U.S. counties with the fastest-rising luxury home prices. Santa Clara County is California’s fastest-appreciating high-end real estate market, with prices up by 14 percent year over year. San Mateo County is the most expensive luxury housing market in the U.S., with prices at $3.5 million. Nationwide, luxury homes are selling faster than ever this spring, with California...

Video: July Bay Area Home Sales Report

Check out this short animation that offers highlights from July’s Bay Area home sales report. To read the full analysis by Pacific Union Chief Economist Selma Hepp, click here.  

Finally, More Bay Area Housing Inventory Arrives After 16 Months of Declines

Executive Summary: The Bay Area’s decline in home sales (including single-family and condominiums) improved in July, with only 3 percent less activity year over year after a 13 percent decline in June. Compared with last summer (May through July), sales were slower in Santa Clara, Napa, Sonoma, Marin, and San Mateo counties. Sales activity declined by 19 percent in Marin County and by 13 percent...

Real Estate Roundup: Most Buyers Prioritize Pets When Home Shopping

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. THREE-QUARTERS OF BUYERS WOULD FORGO DREAM HOME IF IT DOESN’T FIT FIDO’S NEEDS A recent report found that homebuyers are willing to make significant sacrifices to obtain access to top-performing school, and now another survey shows that they are willing to do the same to accommodate their four-legged family members....

Please Donate to the Hakimi, Ghanadan, and Shepherd Families

Today Pacific Union and our families and friends step forward together to embrace the future of those left behind as a result of last week’s tragedy that shook our community and took the lives of Nasim Ghanadan, Floria Hakimi and her son Navid, and Lara Shepherd and her husband Scott. These valued colleagues perished on Aug. 5 in a plane crash in Southern California as...

Pacific Union's July 2018 Real Estate Update

Most Northern California regions in which Pacific Union operates saw annual home price gains in July, except Sonoma Valley and San Francisco condominiums. Appreciation ranged from 19.6 percent for San Francisco single-family homes to 2.6 percent in Contra Costa County. Click on the image accompanying each of our regions below for an expanded look at local real estate activity in July. CONTRA COSTA COUNTY Home...

California Housing Affordability Drops to 10-Year Low in the Second Quarter

Twenty-six percent of California households could afford to purchase the median-priced single-family home in the second quarter, down on both a quarterly and yearly basis. Thirty-seven of 45 tracked California counties were less affordable than they were in the second quarter of 2017. In the Bay Area, affordability declined year over year in five counties, improved slightly in two, and was unchanged in two. The...

Pacific Union’s Nick Segal and Aaron Kirman Named to List of Los Angeles Influencers

Pacific Union is proud to announce that Nick Segal, president, Southern California and Aaron Kirman president, Estates Division, have been named to the Los Angeles Business Journal LA500, a list of the region’s most influential business leaders in 2018. Over more than three decades in real estate, Nick Segal developed two real estate companies, DBL and Partners Trust, from the ground up. The firms were...