Most Homeowners Are Planning a Remodeling Project in 2018

Fifty-eight percent of homeowners will funnel money into a home-improvement project this year, according to a recent poll. For the fifth straight year, outdoor renovations are the most popular with homeowners in 2018. Twice as many homeowners are improving their properties so that they can age in place than those who are renovating in advance of a sale. Nearly six in 10 U.S. homeowners are...

How Much Do You Need to Earn to Live in Each Bay Area County?

While mortgage or rent payments will constitute the biggest expense for most Bay Area residents, there are of course many other cost-of-living factors to consider. Using the Economic Policy Institute’s Family Budget Calculator, which determines how much money a household must make each year to maintain an adequate standard of living, we determined the cost of living in all nine Bay Are...

Real Estate Roundup: San Francisco Is Still the Hottest U.S. Housing Market This Spring

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. AS USUAL, CALIFORNIA DOMINATES MARCH’S LIST OF THE NATION’S MOST IN-DEMAND REAL ESTATE MARKETS More buyers than ever are eyeing an increasingly smaller pool of homes on the market, with San Francisco retaining its title as the most sought-after market in the country in March. That’s...

Pacific Union Hires Stephen Pugh to Lead Commercial Business

Pacific Union is pleased to announce that it has tapped seasoned real estate industry leader Stephen Pugh as president of the brokerage’s commercial operations in the Bay Area and Southern California. Pugh comes to Pacific Union from his position as president and CEO of Paragon Commercial Brokerage. Prior to joining Paragon Commercial Brokerage, Pugh was managing director, for Alain Pi...

Video: Pacific Union Ranks as No. 5 Largest U.S. Brokerage

Pacific Union has again moved up the ranks or the largest U.S. residential real estate brokerages based on 2017 sales volume. Watch the short clip below for highlights.  

Pacific Union Again Moves Up the Rankings of the Largest U.S. Real Estate Brokerages in 2018

Pacific Union is excited to share the news that our firm has once again advanced on the list of the largest residential real estate brokerages in America, a testament to the hard work and expertise of our elite team of real estate professionals in the San Francisco Bay Area and Los Angeles County. The latest rankings from noted industry publications REAL Trends and RISMedia place Pacific Uni...

California Dominates List of 2018’s Best Housing Markets for Sellers

Sixty-eight percent of the best U.S. places to sell a home are in California according to a new report from SmartAsset. Home values in Alameda County’s Hayward grew by 20.3 percent between 2012 and 2016, the most of any city included on a list. Homes in San Jose currently sell in less than a week, making it the fastest-paced U.S. market. An aerial view of Fremont, which ranks among t...

Bay Area, California Homebuyers Lead the Nation for Down-Payment Size

Four of the five U.S. housing markets where buyers make the largest down payments are in California. Buyers in the San Jose and San Francisco metropolitan areas make average down payments of more than $200,000. Although saving for a down payment can be a daunting obstacle for younger homebuyers, they are still quite active, both nationwide and in the Bay Area. If you’re planning to s...

Real Estate Roundup: Silicon Valley Is a Hot Spot for Generation Z Homebuyers

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. U.S. HOMEOWNERS 23 AND YOUNGER NUMBER ALMOST 100,000 Although millennials have represented the largest group of homebuyers for five consecutive years, they have been slower than previous generations to enter the housing market. But the demographic behind them — Generation Z — has already...