Most Bay Area Counties Post Double-Digit Percent Home Price Gains in December

The median sales price for a single-family home in the nine-county Bay Area was $885,030 in December, up 14.1 percent on an annual basis. Home prices rose in all nine Bay Area counties from one year earlier, with Santa Clara County seeing more than 30 percent appreciation. California’s inventory levels reached their lowest level in more than 13 years in December. The supply of homes...

Video: California’s Strong December Jobs Report

Check out this short animation that offers highlights from California’s December jobs report. To read the full analysis by Pacific Union Chief Economist Selma Hepp, click here.

California’s Unemployment Rate Reaches All-Time Low

In the last two months of 2017, California employers added more than 105,000 jobs, ending the year on an incredibly positive note. In fact, with more than 200,000 jobs added in the last four months of the year, it was the strongest streak of job growth in the state since the data series began almost 30 years ago. California’s unemployment rate dropped to 4.3 percent,...

Real Estate Roundup: Bay Area Starting Salaries Are the Highest in the U.S.

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. SAN FRANCISCO RANKS AS THE NATION’S THIRD BEST JOB MARKET IN 2018 The year 2017 brought plenty of sunny economic news to the Bay Area, and 2018 begins with a report that workers in the Bay Area take home the biggest bucks in the U.S. when they start a new...

Pacific Union CEO Mark McLaughlin Named to 2018 List of Top Residential Real Estate Leaders

Pacific Union is honored to announce that company CEO Mark A. McLaughlin has been named one of the top real estate executives in the U.S. and Canada for 2018. Noted industry publication Swanepoel places McLaughlin No. 9 on the SP200 Power Brokers list, which ranks the most powerful, influential, and innovative leaders in residential real estate. He also ranks No. 34 on the latest annual...

Today’s Smart Home Gets Smarter (and Weirder) at Annual CES Show

There was a smart refrigerator and a television that rolls up like a yoga mat. There was a $20,000 mattress with a mind of its own, and wallpaper embedded with LED panels. There was a hands-free suitcase that follows you through the airport, a talking toilet, and enough robots to organize themselves into an invading army (yikes!). In other words, it was another typical Consumer...

Which Bay Area Home Remodeling Projects Will Turn the Biggest Profits in 2018?

The average home improvement job on the West Coast is expected to recoup 63.9 percent of its cost this year. Eighteen of 21 tracked renovation projects in the San Jose metropolitan area are forecast to offer a return on investment of 100 percent or higher. In San Jose and Santa Rosa, manufactured stone veneer is the most profitable home upgrade, while a new, upscale garage...

Pacific Union Quarterly Report: Q4 2017

All Northern California regions in which Pacific Union operates posted annual median sales price growth in the fourth quarter of 2017. Our Silicon Valley region saw the highest appreciation, at 23 percent, while Contra Costa County, the East Bay, Marin County, San Francisco single-family homes, Sonoma County, and Lake Tahoe condominiums put up double-digit percent year-over-year price gains. Below, Pacific Union Chief Economist Selma Hepp...

Video: Bitcoin and the Housing Market

Check out this short video on the potential impacts of Bitcoin on the real estate market. To read the full analysis by Pacific Union Chief Economist Selma Hepp, click here.