Happy Thanksgiving 2017 From Pacific Union

All of us at Pacific Union would like to wish you a very happy, healthy, and relaxing Thanksgiving. Whether you’ve traveled or simply stayed put in the Bay Area, we hope you get to spend some quality time with family and friends. The year 2017 has given us plenty to be thankful for, and we hope you can say the same. Have a wonderful weekend, and check back on Monday, Nov. 27, when weR...

California Housing Affordability Falls to Decade Low in Third Quarter

Twenty-eight percent of California households earned the minimum annual income needed to purchase the median-priced $555,860 single-family home in the third quarter. Affordability improved by 1 percent to 2 percent from the second quarter in six Bay Area counties. San Francisco remains the state’s least-affordable county, with 13 percent of households able to afford the median-priced ho...

California Continues to Boost Employment in October

As highlighted at Pacific Union’s Real Estate and Economic Forecast to 2020 last week, job creation has been a primary driver of Bay Area housing market trends. In October, the Golden State’s solid jobs gain continued with 31,700 jobs added according to the latest numbers from the California Economic Development Department, following a strong addition of 50,300 jobs in September....

Real Estate Roundup: More Than Half of Bay Area Homeowners Are Now Equity-Rich

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. SAN JOSE, SAN FRANCISCO CONTINUE TO LEAD THE NATION FOR MOST EQUITY-RICH HOMEOWNERS Nationwide, home price appreciation pushed up the number of equity-rich owners in the third quarter, with San Jose and San Francisco once again leading the U.S. in that respect. That’s according to ATTOM Data Solut...

Pacific Union’s Mark McLaughlin Named One of the Bay Area’s Most-Admired CEOs

Pacific Union is honored and humbled to announce that CEO Mark A. McLaughlin has been named one of the most-admired company leaders in the Bay Area, the result of an exceptional focus on recruiting and retaining the region’s best and brightest real estate professionals and corporate staff. The San Francisco Business Times has named McLaughlin one of the region’s most-admired CEOs b...

Key Takeaways From Pacific Union’s Real Estate and Economic Forecast to 2020

Yesterday, Pacific Union held its fourth annual Real Estate and Economic Forecast in partnership with John Burns Real Estate Consulting to project Bay Area activity through 2020. Below are some key, high-level takeaways from the live event. To watch the full one-hour presentation, click here. Most U.S. housing markets remain at low-to-normal risk levels, both in the short term and the medium...

Home Prices Return to Prerecession Levels in Two-Thirds of U.S. Metro Areas

Thirty-one of the 50 largest U.S. housing markets saw prices climb back to prerecession levels last year. Between 2006 and 2016, the median sales price rose by 31.5 percent in the San Jose metro area and 9.6 percent in San Francisco. Lending standards are tighter than they have been in almost 20 years, and Americans have significantly better credit scores than they did a decade ago. Although...

Are We in the Midst of a Housing Bubble? Freddie Mac Offers Some Reassuring Words.

Memories of the mid-2000s housing-market bubble — and the collapse that followed — have Bay Area homebuyers, investors, and real estate professionals wondering whether the current run-up in prices is evidence of another dangerous bubble in the making. But new research from Freddie Mac says those fears are overblown. In fact, in one major indicator of a housing bubble — measur...

Real Estate Roundup: Bay Area Tech Hubs Are Among the Nation’s Best for Income Growth

Here’s a look at recent news of interest to homebuyers, home sellers, and the home-curious. THREE BAY AREA CITIES RANK IN THE TOP 10 FOR INCOME GROWTH More good news for Bay Area workers and potential homeowners: incomes in three local cities rose by double-digit percentage points last year. That’s according to an analysis by SmartAsset, which ranked the top 25 U.S. job markets for faste...